14 Ellman Street, Sunderland Ridge, 0157

Privacy Policy


08 JULY 2022

Amka Products (Pty) Ltd and all brands within the Amka portfolio, respect your privacy and your personal information. This policy applies to any personal information we obtain through our website and describes the types of personal information we obtain through the website, how we may use the information, with whom we may share it and the choices you may have regarding our use of your information, as well as measures we take to safeguard the information we receive and tell you how to contact us about our privacy practices.

1. Personal Information obtained

Personal details we may procure your information should you choose to share it:

  • Your contact details including your name, email address, phone number and/or postal address;
  • Personal details that you may provide on our Site such as product preferences, hair type, etc.

In addition to the above, when visiting our website, we may collect certain information by automated means such as cookies and web beacons. The information we obtain in this manner includes your device IP address, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions you take on our website, and dates and times of website visits. A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. Through these automated collection methods, we obtain “clickstream data,” which is a log of content on which a visitor clicks while browsing a website. As the visitor clicks through the website, a record of the action may be collected and stored. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies.

2. Using information received

Your information obtained on this website may be used in the following ways:

  • To communicate with you and respond to your requests, questions and comments;
  • To evaluate and improve our business including developing new products; managing our communications; determining the effectiveness of our sales, marketing and advertising; analysing and enhancing our products, services and website; and market research;
  • To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and
  • To comply with and enforce applicable legal requirements, relevant industry standards and our policies.

In addition, we use information collected online through cookies, web beacons and other automated means for purposes such as customizing visits to our website, delivering content tailored to visitor interests and user journeys on our website, as well as business management and optimisation. We will also use the information to help diagnose and solve technical and service problems, administer our website, identify visitors on our website, and gather demographic information about visitors. We also analyse data to determine how much time visitors spend on various web pages, how vistors navigate through our website, and how we may optimise our website to meet the needs of our visitors.

Third-party web analytics tools and services may be used on our website, such as Google Analytics. The information obtained through these means (including your IP address) is disclosed to these analytics providers, who use the information to evaluate use of our website. More information about Google Analytics may be found here: www.google.com/analytics/learn/privacy.html.

3. Information Sharing

All information received will not be sold and all personal information will not be shared unless specifically described in this Privacy Policy, however, we may share personal information with third parties who perform services on our behalf, as disclosed above. These third parties are not authorized by us to use or disclose or share the information except as necessary to perform services on our behalf or comply with legal requirements. Personal information shared with our affiliates and subsidiaries is described in section two of this policy.

Please note that we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials based on a lawful disclosure request, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).

4. Personal Information Access

To the extent provided by the law of your jurisdiction, you may (i) have the right to access certain personal information we possess about you and obtain a copy of that information, (ii) update or correct inaccuracies in that information, (iii) object to our use of your personal information, and (iv) delete your personal information from our database. To exercise these rights, please contact us as indicated in the Contact Us section of this Privacy Policy. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. A charge may be applicable before we provide you with a copy of any of your personal information that we maintain.

5. Links To Other Websites

Our website may contain links to other websites for your convenience and information, such as our holding company (Amka Products Proprietary Limited), and other product retailers and resellers. Some websites may be operated by companies not affiliated to Amka. Linked websites typically have their own privacy policies or notices, which we strongly suggest you review if you visit any linked websites. We are not responsible for the content of any websites that are not affiliated to Amka, any use of those websites, or the privacy practices of those websites.

6. Personal Information Protection

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

7. Privacy Policy Updates

This Privacy Policy will be updated periodically and without prior notice to reflect changes in our personal information practices. We will post a prominent notice on our website within the Privacy Policy page to notify you of any significant changes to this policy.

8. Contact Us

Should you have any questions about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at info@amka.co.za, via WhatsApp on +27 (0)60 996 6087 or write to us at:

Easy Waves

Amka Products (Pty) Ltd

PO Box 3504